LIIAR

LIIAR

Language: The language of a film trailer would consist of the basic language of moving images and films. The language I am referring to would be the micro elements of film such as Cinematography, Sounds, Editing, Mise-en-scene and performance. The macro elements of film such as the narrative would also be equally important. The narrative is important because it would give insight into the film through the trailer as well as advertising the film giving it a sense of narrative and a storyline that would interest a specific audience. There will also be form of editing and other language that we do not necessarily see within the film and the more common moving image media texts such as title, text slides and even potentially voiceovers although these would be more common in texts such as documentaries.

Institution: The institution would be the company involved in the making of the text. In film trailers this would usually be the director and/or the production company of the film which would be a good format of advertising, however as mentioned in my ‘History of film trailers’ post, some companies are formed primarily for creating film trailers.

Ideology: This is what the media text is trying to communicate. It often involves utilizing the beliefs/views/representations supported by the institution, and also what the institution believe the audience want to see. An example of ideology relating to my project would the genre conventions of my film trailer which is horror. These conventions are created by the institutions and match audience expectations of the horror genre.

Audience:  This is the target audience that the text is primarily aimed towards. When considering the audience of a film trailer, the audience that would be attracted to the text would be strongly dictated by the genre of the text as someone that likes romance films wouldn’t necessarily watch a film trailer that is horror based. The typical stereotypes for audience and film trailers would be females watching romance and males watching action. For my genre of horror, I believe that the target audience will be a mixture of male and female within the age range of 17 – 20 (this information is taken from the poll I have created and the answer I have received from it so far).

Representation: Who and what the media text is trying to represent. There are normally many reasons why something has been utilised in a media text (whether a stylistic feature or a part of the narrative) and we have to try to understand what it symbolises or why it has been used in that specific way. Certain aspects of the ideology of the institution, audiences, people and different groups can be represented in different ways in texts.