Wednesday, 26 October 2011

Film Trailer Analysis 2 - A Nightmare on Elm Street (2010)


'A Nightmare on Elm Street' is a re imagining of the original psychological horror based on the horror icon Freddy Krueger. Freddy Krueger is a serial killer who wields  a glove with four blades embedded in the fingers and kills people in their dreams, resulting in their real death in reality. I will analyse the text and explore different ways in which my film trailer can use the codes and conventions of 'A Nightmare on Elm Street' film trailer to create an effective piece.


Media Representations:


The main protagonists in the film are a group of teenagers that are all the victims of Freddy Krueger. The group are like any stereotypical group of teenagers there is a mixture of both male and female characters that have are represented in a way in which teenagers today can relate to. They are a close friendship group with a few sparking relationships contained within it. Each of the characters are perceived in a strong and independant manner which begins to dissolve out when the hauntings of the antagonst Freddy Krueger begin. Freddy Krueger is shown to the audience in a negative and vengeful way as he stalks his victim's dreams resulting in their death. This film his seen as a psychological horror as we see the antagonist stalking and mentally as well as physically.


Media/Language Forms:


Mise-en-scene - To begin with we see several abandoned warehouses which is set in a dark location. We then see a character wearing casual clothing running away froma group of people in cars. The only aspect of the car we can make out are the headlights which emphasise the darnkness of the setting we see. As the trailer progresses we see Freddy Krueger rip off his coat as he is surrounded by flames revealing the red and black striped jumper which is iconic of the character as well as connoting the idea of evil and danger due to the colours. We then see what appears to be a very short extract of a past event, we can see the three blonde haired girls wearing white dresses whilst skipping. This portrays the idea of innocence due to the colours as well as the children's game. The following shots in the trailer all have the mise-en-scene of a dream like world. We see snow in a house as well as a drak corridor lit by a flame coloured light which has pipes running down it causing the characters to show as shadow like figures. Each of the scenese in the shot appear to be based at night time which we can tell due to the dark lighting as well as the fact the characters appear to be sleeping.


Cinematography - We are introduced to the film trailer with several establishing shots of dark, gloomy and abandoned warehouses which connotes the sense of desertion and introduces the horror genre. We then cut to see a extreme long shot of a character running down the deserting road which then cuts to a long tracking shot of the character running. After several more cuts of the character running using the same style of shots, we can then see that the character is being chased. The long shots and trackings shots used portray this well as we see just how fast the character is running. The theme of using establishing and long shots to introduce the characters and settings continues until we are allowed to become more personal with the characters through the use of a close up of one of the main teenage characters speaking. We then see a close up of the four bladed glove that is icnonic of Freddy Krueger which is the first introduction of the character we see in his 'mosntorous form'. The shots then move to medium close ups as they continue to introduce the teenage characters showing us extracts of the film that are key to the storyline. This style of cinematography is continuously used through the trailer showing the audience key characters and events.


Editing  - The stereotypical editing style of film trailers is used which is montage editing. By using this editing technoque, this allows the trailer to put great detail and emphasis on the main characters as well as the key sections in the film which are the most exhilirating and will more likely than not draw in a wider range audience. Although we see this editing throughout the majority of the trailer, at the beginning we see the use of continuit editing which introduces the plot as well as the backstory about the main story for the film and why what happens actually happens. Unlike a great deal of horror film trailers, we do not see the use of fades instead the cuts are clean and very quick which is also a stereotypical idea of horror film trailers. The editing also cuts in time with sound that we hear whilst watching the trailer.


Sound - The sound that we hear is also very similar to other horror films. The drum like bangs are used throughout the trailer as well as some dialogue to introduce the plot. We can also hear the theme song that was created for this particular film. '1, 2 Freddys coming for you. 3, 4 you better lock your door. 5, 6 grab your crucifix. 7, 8 better stay up late. 9, 10 never sleep again.' This sound track used proves very effective in the trailer as it adds to the horror theme as well as drawing the audience into the film even more as the sound track proves very 'catchy'.

Total views: 1,070,159


Ratings: 1375Comments: 2,552Favourites: 1,046
Likes: 1258
Dislikes: 117

Significant discovery events

Date Event Views
A
13/02/2010First referral from YouTube search – a nightmare on elm street 33,811
B
16/01/2010First referral from YouTube search – a nightmare on elm street 2010 42,077
C
30/10/2009First referral from YouTube search – nightmare on elm street trailer 63,751
D
21/10/2009First featured video view 50,311
E
20/10/2009First referral from YouTube search – nightmare on elm street 2010 117,696
F
17/10/2009First view from a mobile device 83,310
G
17/10/2009First referral from related video – Jennifer's Body (2009)- Official Trailer 59,038
H
17/10/2009First referral from YouTube search – a nightmare on elm street trailer 29,501
I
16/10/2009First referral from YouTube search – nightmare on elm street 59,747
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Female 13-17
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